Can Your Business Survive a Data Loss?

Many New Zealand businesses report that they are not properly prepared to combat the risk or to bounce-back in the event they suffer a catastrophic data loss. There are a number of factors that affect the majority of businesses today and may increase their susceptibility of a data loss:

  •  Business owners incorrectly assume that quality backup services are too expensive or beyond what they need.
  • Businesses are often using out of date technology for their data backup and storage needs and assume that it is working.
  • The number of online security threats has increased.
  • Many companies are trending towards BYOD- or “bring your own device”- and therefore there is an increasing amount of company and client data stored on employees’ personal laptops, smartphones, tablets and other mobile devices, that is likely not protected or backed-up even if the company devices are.

What is the Real Cost of Data Loss to a Business Owner?

According to the Gartner Group 43 percent of companies were immediately put out of business by a major loss of computer records, and another 51 percent permanently closed their doors within two years. This leaves a mere six percent “survival” rate.

What about a loss that is not catastrophic? This type of data loss is an expensive problem as well that costs organizations an estimated average of $200 per record affected according to a recent survey by Ponemon Institute, though to some degree the true costs associated with data loss are difficult to measure.

What can be Done to Avoid a Catastrophic Data Loss?

Implementing a data protection program is essential for every organization. While most business owners recognize that their data files are their livelihood, more than half admit to not having a quality data backup protocol in place. Here are some tips on what you can start doing today to protect your business:

  • Accept the fact that your data is at risk. The reality is that computer hard drives, whether on a server, a desktop, or a laptop, will fail.
  • Invest now to save money, and your business, later. An automated and fully protected backup service starts at about $30 per month (depending on the amount of data being backed up) and provides you with the peace of mind that your data, and your business, are protected. The cost of attempting to recover deleted data, once lost, is significantly more expensive and is estimated that 20 percent of lost data is not recoverable!
  • If you do not have a data backup and recovery plan, get one! Call your local Computer Troubleshooter and request an evaluation of your data backup needs. They will then be able to provide you with options that will meet the specific needs of the business and your budget.
  • Check the viability of the backed up data regularly. Don’t make the mistake of assuming that your backups are being done, whether your company uses a manual or automated backup process. Also, never assume the data is retrievable. Talk with your Computer Troubleshooter technician about your current backup solution to verify that it is still the best option for your needs.
  • Make data protection a company-wide initiative. Work with your Computer Troubleshooter technician to develop policies and a plan of action for all employees to follow regarding the proper location and access to company data to ensure that data is being backed up as well.

A proactive approach to protecting your data and establishing a plan for recovery in the event of a loss is smart business. Ask your local Computer Troubleshooter about the best protective mechanisms for your data or for assistance with any of the above recommended tips before it is too late!

Free Google Adwords Voucher

For June 2012 only, we are giving away a free $75 Google Adwords voucher to all of our new customers* to give your website a kick-start into driving traffic.

You can use these vouchers to put yourself at the top of the Google search results list.

If you use one of the following services, then we will give you your free Adwords voucher, no questions, contracts or hidden agendas. It’s simply a thank you gift from us.

So contact us and let us know which service you are after, and you will receive your voucher!

A few terms and conditions apply, these are:
Vouchers are only available to new customers. Limit one voucher per customer. Vouchers must be redeemed within two weeks, and only can be used with new Google Adwords accounts (less than 15 days old). These are not redeemable if you have already used an Adwords introductory voucher. Can not be exchanged for cash.

OpenCart – The #1 Open Source Shopping Cart

OpenCart is an open source PHP-based online shopping cart system. A robust e-commerce solution for Internet merchants with the ability to create their own online business and participate in e-commerce at a minimal cost.

It has order management and multiple payment gateways already built in and we provide lifetime free support and free software updates.

  • Open Source
  • Documentation
  • Unlimited Categories
  • Unlimited Products
  • Unlimited Manufacturers
  • Templatable
  • Multi-Language
  • Multi-Currency
  • Product Reviews
  • Product Ratings
  • Downloadable Products
  • Automatic Image Resizing
  • Multiple Tax Rates
  • Related Products
  • Unlimited Information Pages
  • Shipping Weight Calculation
  • Discount Coupon System
  • Search Engine Optimization (SEO)
  • Module System
  • Backup & Restore Tools
  • Printable Invoices
  • Sales Reports

Check out our eCommerce package which is using OpenCart system.

Reasons Why You Need A Website

There are still a hugh amount of people don’t know why their business really needs a website. Or they may say: we are a not-for-profit organization, do we need a website? Definitely! I could easily come up reasons why you need a website:

1. People search for You Online.

Sooner or later, someone’s going to type your name or business into a search engine. What do you want them to find? Nothing, or worse yet, your competition. These are people who want to find you. They are looking for what you are selling, and if you don’t have a website then you’re letting them down – they expect to find you online. For many people, you might as well not exist if you can’t be found with a search engine. Not having a website is like not bothering to get listed in the phone book. Can you run your business without a phone? In this “Information Age” we live in being online is vital.

2. Websites can Cost Next to Nothing.

Up until a few years ago it cost a lot to run a website – but those days are long gone. You can run a website as cheap as $14.95+GST/month. Really, it’s never been cheaper for you to have a website than it is today.

3. Websites are Great Advertising.

Whatever you’re advertising – services, products or just yourself – a website is a great way to do it. Every other kind of advertising going costs a premium, especially if you want to target a specific kind of person, and there’s no guarantee that they’re paying attention. Websites are like brochures that are free to reproduce, interactive, and quickly distributed to people who are already looking for them. No advertising medium even comes close to the ease-of-use and effectiveness of a website.

4. A Website has a Global Presence.

On the web, it doesn’t matter whether someone is next door to you or on the other side of the world, they can see your website just the same as anyone else can, and it doesn’t cost you or them any extra. Phone and mailings both cost enormous amounts long-distance, but your website lets you send information anywhere without any extra effort or expense. You can make friends and contacts in places you’ve never been and will never go – suddenly, working globally is no more effort than working locally.

5. Your Website Can Make You Money.

There’s a lot of money on the web, and it’s not hard to get some – the longer you’re online, the bigger your share can get. If you have something to sell, you can sell it worldwide, thanks to credit cards. Doing business online eliminates almost every overhead there is: all you need to do is have the goods. If you’ve written something useful, you can put it out there with a few ads. You won’t get rich overnight, but you can set up a steady trickle of income… and there’s no limit to the number of trickles you can set up. Contact us for a solution to get started selling online.

6. Your Website Can Save You Time.

Giving out information takes time, whether it’s on the phone, or in brochures, or even if it’s just emailing your family. Websites are designed to save you time. All your family and friends can read your online  blog, but you only had to write it once. Customers can see your whole product catalog without ever needing to talk to you or visit you. This is the power of the web: things on it are written only once, but can be downloaded endlessly – a good website runs itself, and keeps being useful to people for much longer than you’d expect.