Why Your Business needs to think ‘mobile’ to Stay Competitive
With the rise of Smartphone & Tablets, small business need to think about their mobile presence and the mobile customer experience. With mobile search now accounting for nearly 40% of all internet search and a recent study revealing that 49% of tablet and smartphone owners are using mobile apps to find local information, the pressure is on to satisfy this growing market or you will miss out.
Mobile websites pages & mobile apps are quickly becoming a necessity for small businesses to stay competitive. The key functions of a mobile website or app is to directly generate income, to increase brand awareness and serve as a customer service channel that promotes your business. By adding portability and location targeting to busy consumers, mobile can support purchase transactions, deliver turn-by-turn driving directions, offer coupon deals and promote social media interactions. With one tap of the screen, a customer can call you directly resulting in actual customer engagement. If you don’t have a mobile friendly website or app in place, you might be missing out on 49% of a potential client base.
Step one for any business owner is to check the mobile experience for themselves.
The next step is to think like your mobile customers:
How to make you business more mobile friendly:
• Customer Interaction should be easy and engaging. Enable the customer to arrive at the service they want in the fewest number of taps. This can make a positive impression on new customers who will become repeat customers. Check with your web developer that the mobile plug- in has been activated for your website.
• Promotional Features should give customers the incentive to use the app by offering special discounts, deals and reward points. Promotions should increase sales and develop customer loyalty in the process. How does this look on a mobile browser?
• Discounts and Location-based Features are the things consumers are always looking for with mobile apps. Consider combining these two features with a location finder and check-in process that presents the customer with a discount at your location. Check your phone number can be selected from your site to input into the smartphone keypad..
• A Social Media Feature should be as “friendly” as possible. Facebook and Twitter integration can encourage real time interaction between app users and their friends and help your business develop a fan base on social media sites.
Will Your Business Be Left Behind?
The trend in mobile usage is growing at an unprecedented pace. Whether it’s on an iPhone, iPad or an Android, everyone is using these devices to connect, gather information, take action and spend money. In the recent past, creating an app was a costly proposition that placed it outside the budget of small businesses. This situation has clearly changed as more small businesses are using mobile apps to attract customers. Currently, there are over one million apps available via Apple’s App Store plus a variety of tools that enable businesses to create their own mobile app. Simply put, think of it as the equivalent of a website twenty years ago. With so many people using it, shouldn’t your business be a part of it?
Developing a mobile friendly website or app can be an overwhelming task for a small business owner. But the fact is that if you want your business to stay competitive, then it’s time to explore the advantages of mobile. Give your local Computer Troubleshooters a call and we will help point your business in the right direction.